📍 Company: InnoInfotech
📌 Job Category: Digital Marketing
🕒 Job Type: Full-Time / Remote / Hybrid
📍 Location: Ahmedabad, India (Remote/Hybrid option available)
💼 Experience Required: Minimum 2 years in social media management
💰 Salary: Competitive, based on experience

About InnoInfotech:

InnoInfotech is a fast-growing digital marketing and web development agency, specializing in SEO, social media marketing, website development, branding, and paid advertising. We help businesses enhance their online presence and drive meaningful engagement through strategic marketing.

As we expand, we are looking for an experienced Social Media Manager to join our team and take charge of our social media strategies, audience engagement, and content creation.

🌟 Job Overview:

The Social Media Manager will be responsible for planning, implementing, managing, and monitoring the company’s social media strategy to increase brand awareness, improve marketing efforts, and drive business growth. This role requires creativity, analytical skills, and expertise in digital marketing trends.

📌 Key Responsibilities:

1. Strategy & Planning:

✅ Develop and execute a comprehensive social media strategy aligned with business goals.
✅ Plan content calendars for LinkedIn, Instagram, Facebook, Twitter, and other platforms.
✅ Research audience preferences and trends to optimize engagement.

2. Content Creation & Management:

✅ Create and publish high-quality, engaging, and visually appealing content.
✅ Develop compelling graphics, videos, and written content for organic and paid promotions.
✅ Collaborate with designers, copywriters, and marketing teams to ensure brand consistency.
✅ Optimize content for SEO and social media algorithms.

3. Community Engagement & Growth:

✅ Monitor audience interactions and engage with followers promptly and professionally.
✅ Respond to comments, messages, and inquiries to build brand trust.
✅ Manage influencer collaborations and partnerships to increase reach.

4. Social Media Advertising & Analytics:

✅ Plan, execute, and monitor paid advertising campaigns on Facebook, Instagram, LinkedIn, and Google Ads.
✅ Track and analyze performance metrics, identify trends, and optimize strategies.
✅ Generate monthly performance reports and suggest data-driven improvements.

5. Trend Analysis & Innovation:

✅ Stay up-to-date with social media trends, algorithm changes, and industry best practices.
✅ Experiment with new content formats (Reels, Shorts, Stories, Carousels, etc.).
✅ Research competitors’ strategies and find ways to differentiate our brand.

📌 Requirements & Qualifications:

✅ Experience: Minimum 2 years of proven experience as a Social Media Manager, Digital Marketing Specialist, or similar role.
✅ Technical Skills:

Strong knowledge of social media platforms, analytics tools, and content management systems.
Proficiency in graphic design & video editing tools (Canva, Adobe Suite, CapCut, etc.).
Experience with Facebook Ads, Google Ads, and LinkedIn Ads is a plus.
✅ Marketing & SEO Knowledge:
Basic understanding of SEO, content marketing, and performance marketing.
Ability to create SEO-optimized content for better reach and engagement.
✅ Soft Skills:
Creativity in storytelling, branding, and design.
Analytical thinking to measure campaign performance and adjust strategies.
Strong communication skills for engaging with audiences and internal teams.
Attention to detail and ability to multitask in a fast-paced environment.

📌 What We Offer:

✅ Competitive salary based on experience.
✅ Opportunity to work in a fast-growing digital marketing agency.
✅ A collaborative, innovative, and dynamic work environment.
✅ Flexible work options (Hybrid/Remote).
✅ Professional growth through training, mentorship, and networking opportunities.