About InnoInfotech

InnoInfotech is a fast-growing digital marketing and web development agency specializing in SEO, social media marketing, performance marketing, branding, and website development. We help businesses enhance their online presence and achieve measurable growth through data-driven strategies.

As we expand, we are looking for an experienced Digital Marketing Manager to lead and execute multi-channel marketing campaigns that drive traffic, generate leads, and increase brand visibility. The ideal candidate should have a strong background in SEO, PPC, social media marketing, content marketing, and data analysis, with the ability to manage a team and optimize digital strategies for business success.

Key Responsibilities

1. Digital Marketing Strategy & Execution

Develop and implement comprehensive digital marketing strategies aligned with business goals.
Oversee SEO, PPC, social media marketing, content marketing, and email marketing campaigns.
Identify new digital growth opportunities, trends, and emerging platforms to enhance brand positioning.
Optimize conversion funnels and customer journeys to maximize engagement and lead generation.

2. SEO & Website Optimization

Plan and execute on-page and off-page SEO strategies to improve organic search rankings.
Conduct keyword research, competitor analysis, and technical SEO audits.
Optimize website content, meta descriptions, and internal linking for better search visibility.
Monitor Google Search Console, fix indexing issues, and improve Core Web Vitals.

3. Paid Advertising (PPC) & Performance Marketing

Plan, manage, and optimize Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads campaigns.
Conduct A/B testing to improve ad performance and reduce cost-per-acquisition (CPA).
Monitor and analyze ad spend, ROI, and conversion rates, making data-driven adjustments.
Implement retargeting and lookalike audience strategies to enhance lead generation.

4. Social Media & Content Marketing

Develop and manage content calendars, social media strategies, and engagement initiatives.
Oversee the creation of engaging blog posts, social media creatives, videos, and ad copies.
Collaborate with content creators and designers to maintain brand consistency.
Track engagement metrics and optimize content for maximum reach and impact.

5. Analytics, Reporting & Optimization

Track, analyze, and report campaign performance using Google Analytics, SEMrush, Ahrefs, Facebook Pixel, and other digital tools.
Provide actionable insights based on data to optimize campaigns and marketing efforts.
Generate weekly/monthly reports to measure KPIs and marketing success.

6. Team Leadership & Collaboration

Lead and mentor a team of SEO specialists, PPC experts, content creators, and social media managers.
Coordinate with developers, designers, and content teams to ensure cohesive branding and messaging.
Stay updated with the latest digital marketing trends, industry updates, and best practices.

Requirements & Qualifications

Minimum 3 years of experience in digital marketing, SEO, PPC, and social media marketing.
Strong knowledge of Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Ads.
Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Moz).
Hands-on experience with Google Analytics, Facebook Pixel, and CRM tools.
Experience in conversion rate optimization (CRO) and A/B testing.
Strong analytical, strategic, and problem-solving skills.
Ability to work independently and manage multiple projects simultaneously.
Excellent team management, leadership, and communication skills.
Basic knowledge of WordPress, HTML, and website optimization is a plus.